Great advances to the DMP
They have their exclusive data being very useful, both the clicks and the conversions of a user on an ad are taken into account, this tool …
Overview
What is Piano DMP?
Piano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and…
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What is Piano DMP?
Piano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and multi…
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Product Details
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- Tech Details
What is Piano DMP?
Piano DMP Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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(4)Reviews
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April 21, 2022
Analysis of a large amount of site navigation data
It makes it possible to have a proper focus for those who visit the site. By doing so, the chances of acquiring new members will increase dramatically over time. Also, it is easier to analyze because the data is automatically collected and available whenever we need to perform an analysis of it.
- Abundant configurations and segments to analyze a large amount of navigation data.
- BI UI/UX is easy to understand and trends can be immediately captured.
- It is also possible to create a segment that produces more results by incorporating and multiplying member attribute data.
- Since segmentation is a bit complicated, the code must be written with the original Cxense description method and the cost of operation is high in some cases.
- I want you to expand the range of interfaces that can be operated with tools.
- I think it's fine to extend the functions a bit more.
90%
9.0
90%
9.0
85%
8.5
90%
9.0
- With the recommendation engine feature, we were able to improve the way related articles are displayed at the end of articles on media sites.
- The CTR increased from 4-5% to 5-6%, and since it was originally a large-scale site, even a 1% improvement resulted in a large increase in PV.
- In some cases, the pop-up feature was able to increase the number of members acquired through the campaign by approximately 15% compared to the previous campaign.